Today, Dr. Andy Harris’ Dynamic Practices was released and opened for business. Dynamic Practices is a business consulting and coaching program for chiropractors, and their mission is to “communicate time and location tested procedures to practicing doctors of chiropractic who are looking to grow their practices.”

In addition to the web design and development, this was the largest print project we’ve completed to date. We provided postcard design, copywriting services for the programs training manuals and standardized forms and scripts, logo design, and cd and case art for Dr. Harris’ audio products.

Due to the large amount of customer follow-up and correspondence that Dr. Harris’ business requires, it gave me the opportunity to work with and integrate an extraordinary CRM (customer relations management) service by InfusionSoft. This service has become an integral part of the Dynamic Practices website, and with Infusion CRM we are able to automate the marketing, lead capture, scheduling of follow-up (including email, fax and voice), as well as e-commerce functions, membership management and subscription and recurring billing.

You may have noticed that posts in this blog have been pretty sparse. That is mainly due to the number of client projects I have been working. Well, today, one of those - www.christianchronicle.org - is now live on the web. The Christian Chronicle is an international newspaper (not a doctrinal or teaching publication) with news and opinion related to the Churches of Christ.

The new site is a redesign with a customized content managment system. The old system was built on php-nuke and limited what the Christian Chronicle was able to do with their online presence. The site now features improved navigation, a more compact newspaper style layout, better ad managment and serving (including self serve ad placement), member comments, better photo galleries and graphical calendars, a more feature packed classifieds section, improved staff and contact areas, better search…

And there’s more to come. Over the next few months we will be adding advanced search, polls and surveys, a link directory, the ability for members to submit content, audio and video capability and newsletter management.

I owe a big thanks to the staff of The Christian Chronicle for allowing me to be a part of this project.

UPDATE:
Speed PPC has just launched version 3 of this powerful tool with even more search engine support (including Yahoo), keyword libraries, ad copying, advanced bidding, cleaning features…. You can find out more and get your copy of SpeedPPC.

Through April 15th, 2008 they are offering $100 Off Speed PPC and 12 months free access to their Clickbank Mining Tool.

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Well, it’s 2am and I just launched a new commercial site. The site, Subscriptionville.com, is a magazine store operated in affiliation with a 3rd party fullfillment center. This is phase 1 of the project, and I hope to eventually build this into a large magazine comparison shopping service, but that will have to wait until more time is available. One of the great things about this project is that the fullfillment company provides a datafeed of all the titles, which means I have about 1000 different items to promote and generate revenue from. One of the big disadvantages is that there are about 1000 different items to promote and keep track of. Since my primary form of advertising (at least in the early stages) will be through Pay Per Click (PPC) advertising, that leaves a lot keywords and ad text to manage.Because of the volume of information to be managed, I decided it might be a good idea to invest in a tool to automate a lot of the tasks required to set up a large PPC campaign. The best tool I was able to locate is a software package and membership site called SpeedPPC. This is definitely a tool for somewhat experienced PPC advertisers, but if your comfortable with this type of advertising, then SpeedPPC can be a lifesaver for large volume, tightly focused PPC ad campaigns. That said, there were a couple of areas where it fell a little short - at least for what I needed in this case, but I expect I will get a lot of good use out of it on future projects. I plan to write a more detailed review of SpeedPPC in the near future, and will hopefully be able to offer some documentation to explain some of the shortcomings (there’s not many, but you need to be aware of them) and provide tools and information to help overcome them.Anyway, I am writing this as I have just finished building a Google Adwords campaign to advertise nearly 1000 magazine titles - 1600 ad groups, 3000 text ads and 50,000 keywords. All this in hopes that magazines might be a profitable business for the upcoming Christmas shopping season. Now that it’s 3am, I think I should head to bed…Such is the life of an web developer and affiliate marketer.

Travis Langley & Associates, Inc. today launched the new website of The McKinney Partnership Architects (www.tmparch.com). The site is part of a redesign and branding effort for which Travis Langley & Associates provided Flash development, a custom content management system with unique image management capabilities (including server side resizing and cropping), and a static, low-bandwidth version of the site.

Learn more about this project by visiting our portfolio.

The Christian Chronicle, one of the largest international news publications of the Churches of Christ, has selected Travis Langley & Associates for the redesign and development of their new website and customized content management system (CMS). The goal is to provide a more intuitive layout, better navigation and a greatly improved end-user experience. The new site will also make available several new features for members and subscribers. In addition, an improved CMS will ease management of the site, provide for the automation of several tasks, and help incorporate new functionality into the site.

Travis Langley & Associates will also provide the Christian Chronicle with tools for improved ad serving and managment, for encouraging and managing online membership, and for increasing revenue through strategic relationships.

Launch of the new site is expected in December 2007.

Visit the Christian Chronicle online at www.christianchronicle.org