Google Launches Website Optimizer
I noticed yesterday that Google released a new tool for advertisers, the Website Optimizer. This new tool is included within the Adwords interface. If you have heard of AB Testing, or split testing, or multivariate testing, the Website Optimizer is suppose to simplify the process of tracking results. You can create multiple variations of a landing page, with different headers, product descriptions, link text, images, etc, and tag each variation. You also indicate what sort of action you are trying to encourage from a visitor, whether it be a sale, a newsletter subscription, a download, etc. The Website Optimizer tool will track results for a few days, and will then start reporting which variations do the best at delivering the desired action. One of the nicest features is that it shows which combinations (assuming you tried varying more than one item) produce the best results. This kind of insite can be crucial to improving the ROI of your online advertising and the profitability of your business.For more details, including sample reporst and a demo, visit
http://services.google.com/websiteoptimizer
I haven’t implemented this in any of my own projects yet, but am anxious to give it a try. It definitely sounds promising, and being a free tool, it’s hard to lose anything but the time involved in setting it up.