Subscriptionville, a magazine subscription site, is another in-house project.  It is built on publication data supplied by a 3rd party magazine fulfillment service. Data gathering and import functions for the site have been automated to keep content up-to-date without the need for manually managing the datafeeds. The site also allows for user interaction by way of magazine reviews, uses full-text search to provide relevant and rapid search results, and provides a small level of personalization by displaying a list of the visitors most recently viewed items.

Our in-house projects benefit our clients in the following ways.

• They give us the opportunity to enhance our skill set without experimenting and learning on our clients projects.
• They enables us to work with 3rd parties and ensure they provide quality service before we utilize them on client projects.
• They allow us to test new products and technologies before we implement them on client sites.
• They provide us with a means to improve our search marketing  efforts and enable us to stay on top of changes within the industry.